Overview
Sustainable Life App is a free app helping communities reduce waste and create a circular economy by connecting eco
conscious consumers with sustainable businesses and brands in their area.
Intent Scope
The intent is to provide high-fidelity prototypes for the redesign of the Sustainable Life App, focusing on:
Update the UI/UX Design of the existing mobile app
Design a clickable prototype on Figma that includes the 4 key components and effectively design the new features while keeping a consistent design and information architecture to improve the user experience.
Implement a new feature to the new app design
Design prototypes for the Carbon Footprint calculator keeping consistency with the UI design.
Conduct Usability Testing
Usability Testing methods may be used to ensure the design choices for enhanced end-product usability.
User-Centric Research
The project started with an analysis of previous user research including survey results, user interviews, personas, etc. The client also provided the opportunity to enroll in their eCourse about sustainable shopping, aimed to understand better the final user and their behavior when searching for sustainable businesses and brands. To continue with the research, I conducted a competitor analysis focusing on apps that provided searching maps on local sustainable shops and on apps that provided carbon footprint calculators.
Mid and High-Fidelity Wireframes
We've developed a series of wireframes illustrating potential opportunities for the client including some additional screens with business deals banners to enhance discoverability on the final user side and marketing opportunities for the businesses and the app. The client decided to keep the initial scope because of timing, leaving the suggested ideas for the next phase of the project. Presenting these wireframes to the client allowed us to iterate on our ideas and narrow down the scope of the next phase, User Testing.
Usability Testing
A usability testing was performed to validate the design choices for the new interface of Sustainable Life App, especially related to the new feature being implemented, the Carbon Footprint Calculator. The testing was hosted on Useberry, a platform that enables participants to enroll remotely in their own time and devices, performing tasks established by the UX Designer.
After gathering the results, an iteration process was performed to align the design with users' feedback and the client's wishes.
Final Product
I iterated on my previous wireframes using feedback from all previous phases to arrive at a series of clickable prototypes that were approved by the client to start production and development phases. The new UI is currently in development.
